Facebook launches online apps store with games and other applications intended for use in the social network.
Facebook users can access the Facebook App Center through the Internet and Facebook application for iOS and Android. This should help Facebook to monetize its mobile audience. Now it will be hard to say about Google-Apple monopoly in selling mobile apps.
Online Marketing & Advertising Insights
The Online Marketing & Advertising category features articles, news, and guides focused on digital promotion, social media campaigns, audience growth, and online business trends. Here you’ll find content about how brands use social platforms, how online advertising evolves, and how digital influence is built and measured.
This section is useful for marketers, founders, and content creators who want to better understand social platforms, study competitor activity, and explore how people and brands present themselves online.
Users Search – Find Usernames and Profiles Across Social Media
Use our Users Search tool to look up public social media profiles by name or username. Discover related accounts across multiple platforms, explore digital identities, and research people, brands, or influencers in one place.
Unofficial Facebook Viewer – Search Public Facebook Content
If you want to view public Facebook profiles, posts, and pages outside the standard Facebook interface, the Unofficial Facebook Viewer lets you explore publicly available content quickly and easily.
HUGE: Facebook App Center
Facebook Ads Become More Popular
On comparing first quarters of 2011 and 2012, the average Cost per Thousand(CPM) of ads increased by 41%. In other words, Facebook earns almost half more now. At the same time, the average CPM in the last quarter grew 15% in the U.S. and 13% in the UK.
Infographic: Best Practice in Facebook Fans Engagement
Not every post that is placed on the Facebook Brand Page by administrator gets response from subscribers. According to Facebook the average Facebook Post reaches the target audience only in 16% of cases.
Due to the fact that the vast majority of “fans” of a page on Facebook, never return to it after “Liking” it, the VA Simple Services company created infographic to clarify issues related to the work of Facebook, and thus try to help the owners of pages to deliver their content in to the feeds of users.
HUGE: Facebook Pages Timeline
The world’s largest social networking site Facebook launched a new type of accounts for the public pages of brands, companies and celebrities. The new tool will allow Facebook Pages to submit information about themselves in a dynamic manner.
Administrators of Facebook Pages now can add a main head image, which is considerably larger then profile photo. In addition, starting from Wednesday, Facebook Pages will be able to place information in the form of timeline, which allows to highlight significant events or hide some of the posts.
Facebook Mobile Advertising is Coming
The social network is planning to run ads for a mobile version of the service before the initial public offering (IPO). This was reported by Financial Times with reference to anonymous sources.
Thus the company is going to get another source of income. Facebook noted in the application for IPO that more than half of the users used service on mobile devices.
Facebook has more than 10% of the USA Web Traffic
According to the Experian Hitwise report made ??on the basis of all USA search engines, Facebook was the most frequently used word in search queries and the most visited site in 2011.
In addition, 4 search queries out of top 10 are connected with Facebook. This is the third year in a row,when the largest social network leads in search queries worldwide. In 2011 it has 3.1% of web search queries.
In June Facebook received 1 Trillion Page Views
According to the advertising network DoubleClick, in June, Facebook pages have been visited more than a trillion times by 870 million unique users. Now, in this context, talk of tough competition between Facebook and newly created Google + look simply not serious.
What is Facebook Studio?
Recently, Facebook Studio was introduced by the social networking site. It displays Facebook’s marketing strategies and products. The purpose of the site is to attract advertisement agencies to improve marketing strategies basing on the social site.
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How to Get Response From Your Facebook Fans?
Marketers introduce five methods to engage Facebook fans in communication process:
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How to Create Facebook Page for your website?
You will enjoy a lot of advantages in case you create a page in social networking site Facebook for you personal website. First of all, your site will be advertised in this way and this advertisement will definitely increase the number of visitors to your site. By the way, you can make the site visible for both registered and not registered Facebook visitors. Besides, you mustn’t have a plenty of accounts to create pages for different websites if you possess a lot of them. Having been registered once, you are allowed to create any number of pages for your sites as you only wish while clicking on “Community Page” or “Official Website”. Read more
