"Online Marketing & Advertising" Category

Twitter Professional Account Analytics Update

twitter identity

With the updated analytics display option in the Professional Accounts tab, you can take a fresh look at your overall account performance.

The new Professional Home screen is able to show you different key account insights such as profile visits, link clicks, monetisation, etc.

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Twitter Insights about Identity Issues

twitter identity

Nowadays social brands with their own ideology, stances and movements are gaining popularity among Generation Z. Investing in such projects became popular and social media turned into an important channel between consumers and brands. Social media can help to understand brand’s issues and support relevant ones for you.

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Reddit Posting Tips and Best Practices

social searcher home page

Reddit currently serves more than 52 million users. What if it can give your audience an opportunity to know about your product or service? It could be a great way to make a connection between your target market and product, make this connection closer and more individual.

Have you considered this option for your digital marketing promotion?

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STUDY: Facebook Mobile Users Stats

facebook_smartphoneHow often do you check your Facebook updates via phone? A new study by IDC company shows that average Facebook Mobile users check their updates about 14 times a day.

The company analyzed data from 7446 iPhone and Android users in the US from 18 to 44 years old.

Depending on your own Facebook activity, the results presented in the report of the IDC may surprise you or just prove what you already know.

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Facebook Stock Adds 10% on Mobile Ad Revenue News

facebook_stockThe stock quotes of the world’s largest social network climbed 10% after the publication of the mobile advertising revenue report which grew by 14 percent in the Q3 2012.

According to the report, in the third quarter of this year, the social network increased its total revenue by 32% up to $ 1.26 billion, topper forecasts of the analysts.

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Facebook Billion Users Infographic

facebook_billion_logoThe European Marketing Agency KRDS published a new 1 billion Facebook users infographic, which worth to have a look.

Let’s go deeper and try to understand what is behind this huge 1 billion number.

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Facebook Tests Want and Collect Buttons

facebook_wantFacebook is testing a new “Want” and “Collect” buttons for online retailers, that can be used for adding products into wish lists called “Collections”. The new feature will allow Facebook users to see in the news feed items that their friends would like to have.

“Want” and “Collect” buttons are the latest in the series of the social network innovations, that were presented in the last few weeks in an attempt to find new ways to make a profit and attract investors interest.

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Facebook Job Board: New LinkedIn Rival?

facebook_job_boardFacebook plans to launch a platform for announcements of finding employees, which will be a direct competitor for the social networks for business communications like LinkedIn, reports The Wall Street Journal.

The new project will involve a number of specialized services for searching a job – BranchOut, Jobvite and Work4 Labs. These services are aggregating information about vacancies and they are already actively use Facebook platform for applications.

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Facebook Promoted Posts Tutorial

facebook-promoted-postsIf your Facebook page has at least 400 Likes, then you have a new opportunity for Facebook advertising – Promoted posts.

By clicking on this button at the bottom of the status update widget, you can select your budget for advertising, and then see the percentage of the users who read it.

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Top 25 Creative Facebook Ads Campaigns

facebook_ads_logoSpecialists of the Simply Zesty Agency picked up the most interesting videos of Facebook advertising campaigns. They all have a bright idea and a proved high level of the users engagement.

You’ve probably already heard about some of these campaigns, while others may be new for you. If your company is also interested in increasing the engagement of it’s audience on Facebook – you’ll be, for sure, inspired by these top advertising videos.

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