Users of the social network now can buy iTunes credits for their friends via Facebook Gifts service.
Together with the 10, 15, 25 or 50 dollars gift certificate for Digital Content and Applications in the Apple iTunes Store, the sender can also suggest to a friend which exactly music album, movie or application to buy.
Facebook began testing Gifts service in September. It allows to the users of the social network to send real gifts to their friends – toys, flowers, gift certificates, etc.
Now Apple joined the service and will pay a fee to the social network for each transaction. Facebook and Apple are actively cooperating: the latest version of the mobile operating system iOS 6 is deeply integrated with the social network, for example, the voice assistant Siri can update the status on Facebook with the appropriate command.