#1 Social Media Monitoring

Tracking your brand reputation is easy. Start your social mentions monitoring right now and grow safely.

Why Social Media Monitoring is Key to Marketing Strategy?

Social media monitoring has become a significant form of business intelligence, providing necessary insights on how to understand and learn from consumer behavior. It is essential to know what your customers are saying about your business so that you can interact in a way that fosters a good and positive perception of your brand.

Media monitoring is not exclusively reserved for large corporations with different tools and services available today. Both big and small businesses can now achieve media monitoring within their reach.

Why Should You Use Social Media Monitoring?

Build Relationships and Generate Leads

Are people searching for your products? Have you seen people on Twitter, Facebook, or Instagram calling for recommendations? When you monitor your brand's phrases or keywords, you will be able to answer these questions. All you need to do is be there to interact with people and answer questions so that you can build your brand loyalty and relationship.

Stay on Top of Trends

Doing the same thing as everyone else on the over heated market is useless, your efforts can be lost in the crowd. However, when you're carefully monitoring conversations in your niche, you will be able to catch evolving and new trends as they emerge. You can decide to use this idea to alter your marketing strategy or try a new tactic. Finding ways to stand out will help you get noticed and stay relevant in your industry.

Protect Your Brand

Social monitoring of your media presence helps you to identify any problems customers have and resolve it before they blow up. If you address issues quickly and efficiently, there are high possibilities that unhappy customers return to you.

Social Media Monitoring Tools

When your brand grows, so does the number of comments, mentions, and complaints, therefore, it's vital to be able to handle those efficiently using tools that will help you monitor brand conversations on various social media platforms. Let's take a look at few of the best social media monitoring tools.

Social Searcher
Social Searcher is an easy to use and yet powerful tool that digs for you aggregated mentions from varieties of platforms including Facebook, Instagram, Twitter, YouTube and many more. This tool also tells you about your brand's strength, sentiment, passion and reach. It gives you good ideas about your brand ambassadors.

Iconosquare is a useful tool that can help manage your social media presence and draw analytics from it if Instagram is part of your social marketing mix. The tool allows you to measure growth and engage with your community more effectively. It also provides you with rolling monthly analysis of content, engagement and follower stats.

This tool is a real-time hashtag tracker for Instagram, Twitter, and Facebook. You can track mentions in real-time when you use this platform, and its dashboard map displays physical location of the conversations.