#1 Social Listening Tool

Listen to the social media mentions of your Brand. Check up who is talking about you right now and engage with them.

Social Listening for the Business

Listening to brand mentions helps to gain consumer insights about your company, your product, your industry and your competition. These insights can guide and influence your marketing decisions. When done right, you will be able to craft conversations and responds in tones that are likely to resonate.
Social media monitoring also helps your company to make strategic decisions that will benefit your business. In this short guide, we'll talk you through social listening, how it works, what are the key features, and how to do it.

How Does Social Listening Work?

Social media listening is all about finding and tracking online conversations around keywords, phrases, and events about your business and brand.

The internal services of the Media Monitoring platforms are connected to the search APIs of the social media networks or crawl their web pages to build up the base of users posts.
Social listening tools search via connected data providers and internal data bases to find specific "mentions" of your phrases or keywords and will then summarize and report them back to you in a form where you can get relevant insights that can help your business.

Brands can join conversations and provide real help and advice because they've listened rather than thinly disguised sales messages. Tools to measure social presence include Social Searcher, Social Mention, Google Alerts, HootSuite, TweetDeck, Icerocket, Topsy and much more. Most of these tools are free while others may offer premium packages for business use. Paid plans can be as cheap as 3.49 EUR per month depending on their complexity and offered features.

Key Features of a Social Listening Tool

You have to define your goals before you begin a social media listening initiative. Below are key features of a good social media monitoring tool.

Data coverage: Full coverage of the online social presence, in different languages, textual content or with visual listening/image recognition.

Alerts: Good tools should notify you by email when one of your search terms appears online whether on social media, news feed, a website, a blog post, or review site.

Automated reporting functions: Quickly and easily export data into downloadable reports to share across your enterprise.

Competitive benchmarking: Determine how you rank when compared to other brands in your industry.

API: The API enables you to incorporate data streams into your business intelligence, CRM, or a custom-made solution. Check up social monitoring API.

Sentiment analysis: Processing text information and extracting sentiment data is a complex task, which should be solved for different languages and emoji characters

Marketing campaign measurement: Monitor campaign buzz, engagement, and reach across various social media networks, forums, blogs, news sites, and much more. View results by country, or media type, multiple languages.

How to Become a Social Listener?

You need to have the right tools in place before you can get started as a true social listener. You begin by monitoring, and then build up to deeper levels of engagement. As you listen to conversations, you'll find out what people are saying about your brand or company.
Respond to their inquiries and make sure your comment adds value to the existing conversation. You can create a regular schedule for Social Monitoring. You check your real-time tools and alerts every hour so that you can catch up with the latest opportunities.