Online Marketing & Advertising Insights
The Online Marketing & Advertising category features articles, news, and guides focused on digital promotion, social media campaigns, audience growth, and online business trends. Here you’ll find content about how brands use social platforms, how online advertising evolves, and how digital influence is built and measured.
This section is useful for marketers, founders, and content creators who want to better understand social platforms, study competitor activity, and explore how people and brands present themselves online.
Users Search – Find Usernames and Profiles Across Social Media
Use our Users Search tool to look up public social media profiles by name or username. Discover related accounts across multiple platforms, explore digital identities, and research people, brands, or influencers in one place.
Unofficial Facebook Viewer – Search Public Facebook Content
If you want to view public Facebook profiles, posts, and pages outside the standard Facebook interface, the Unofficial Facebook Viewer lets you explore publicly available content quickly and easily.
If you dream to be very famous but don’t feel longing for working hard for it or don’t wand to wait for your indistinct fame’s day you are provided with the opportunity to enjoy popularity right now without applying any special efforts. The social networking site will render you assistance thereby.
Strategies like this rely heavily on how Facebook profiles, photos, and posts are seen by other people. Many users are curious to browse popular profiles and public content without logging into Facebook itself. A facebook viewer makes it possible to explore publicly available Facebook profiles, posts, and images in one place.
Read more
Analytics tool Insights were considerably developed by Facebook according to the statement of the social network issued a few days ago. Thanks to the improvements made as a way to enhance their quality admins of Page and Open Graph website are now empowered to receive information about operations accomplished using their Like button and Comments Box social plugins and info about the pages of their websites enjoying the widest popularity. Admins also gain the possibility to learn the age, gender, language, and place of residence of the visitors to their websites. If the website isn’t integrated into the Open Graph, admin is enabled to claim the site and get analytics about the data from his site published on Facebook.
Read more
Recently the social network Facebook published a renew list of advertisement providers that are allowed to be used by the account holders of Facebook. Google search engine is not on this list. That means that Google Adsense, for example, can’t be used in order to generate revenue within a Facebook application.
Read more
Last summer a new application was launched by Facebook. Its name is Facebook Places. In spite of its relatively young existence it seems to be quite prosperous. A short time ago MerchantCircle conducted a survey that showed that 32 percent of the 8,456 businesses promote themselves through this service. About 12 percent are going to make use of it in the future, moreover not-so-distant one.
Read more
Recently ExactTarget and CoTweet carried out an investigation named “The Social Breakup.” They researched the reasons that urge people to click on “unlike” button on Facebook brands sites. Every seventh out of ten of the social network accountholders are convinced that they’ve begun tending to choose more carefully when it comes to voicing their attitude regarding liking or unliking brands on the site. Almost half of Facebook users, rough estimated, removed themselves from a page’s admirer by clicking “unlike” button.
Read more
Social network Facebook changed its pages design. The alteration causes different, both positive and negative reactions of account holders. But in general the changes are considered as a favourable amelioration. You will find a minute description of new Facebook pages below.
With redesigned pages, more content becomes visually accessible and easier to explore by visitors. This also increases interest in browsing public Facebook pages, posts, and images outside the platform itself. A facebook viewer helps people explore publicly available Facebook content in one place.
Read more
There was a new site for Deals created by Facebook. This novelty enables users to find coming Deals and gives entrepreneurs advices how to offer them. There a list and Bing map of local promotions presented. The best performances of introduction of goods into the market are explained by means of manual videos and Deals Guide for Businesses .pdf which can be downloaded.
Read more
If you place an advertisement on Facebook, it will become non-topical faster than the same one inserted on search engines. Nevertheless social media have an opportunity to extend the terms of ads’ relevance due to including messages about user’s friend(s) activity concerning the brands.
Read more
