Update of Analytics on Facebook’s Insights

Analytics tool Insights were considerably developed by Facebook according to the statement of the social network issued a few days ago. Thanks to the improvements made as a way to enhance their quality admins of Page and Open Graph website are now empowered to receive information about operations accomplished using their Like button and Comments Box social plugins and info about the pages of their websites enjoying the widest popularity. Admins also gain the possibility to learn the age, gender, language, and place of residence of the visitors to their websites. If the website isn’t integrated into the Open Graph, admin is enabled to claim the site and get analytics about the data from his site published on Facebook.


Web publishers get the chance to learn more about methods of optimization of their Facebook integrations thanks to dilatation of Open Graph analytics. The expansion of Open Graph analytics should incite more sites to add Facebook functionality. The social net work intends to force all admins to change to new version of Insights during only a couple of months. That means that all admins will be compelled to transfer the actual data in order to keep the right of obtaining and retrieving info.

Facebook started to show a full news feed story instead of only a one-line story of recent activities after clicking a Like button. The implementation of this innovation began at the end of February.

The social network continues to make also Insights better and better. In January users have been forwarding to a renewed version and actual info hardly appearing was posted on Facebook at once. Anyway these features were created for Page and application admins and weren’t of any use for over two million and a half third-party websites that had Facebook’s social plugins. But nowadays Facebook extended the area of Insights with the purpose to allow all other websites share the activity.

Insights for your Website

Clicking on http://www.facebook.com/insights/ will show admins their Pages, applications, social plugins and websites they intend to. Thanks to the new Insights admins receive the opportunity to keep close watch upon the fulfillment and quantity frequency of their Comments Box, Like Buttons, and “shares” — links to a site shared on Facebook by users posting a URL to the news feed or their wall through the publisher.

Below you will find a bit by bit instruction explaining how to claim a website. So, first you have to click the green “Insights for your Domain”, then add your domain’s URL, assign the site’s admin rights to a specific user or all the admins of a specific Page or app, copy the returned meta tag code and place it in the of the root webpage of your domain, and click Check Domain to cause the domain to appear in your list.

The Websites Overview is available for admins which means they have the right to observe the digests of different data sets. The quantity of Likes, comments, and shares on and of the site is presented on site Engagements. This info should help admins to increase the counts of above mentions things after revelation of probable bonds between features.

More Analytics for Like Buttons, Comments Box plugins, and Shares

Metrics about Likes, comments and shares are available for admins’ maintenance. The counting of clicks’ number on Like button reveals the real attitude of users towards the site.

Demographic statistics are also at the admins’ disposal. The figures reflect the age and gender of people pressed Like button. Data about their place of residence and language of usage is also open for admins’ gaze. This info must help admins to find the best placement and design of the Like buttons of the site.

The quantity of site shares on Facebook and attitude to these shares is shown at the Shares. There are also data about the most shared webpages and demographics of sharing persons.

Comments and all the relating features are shown in the Comment Box. They are as follows the amount of all the comments made, the data about persons leaving the remarks, the Comment Box impressions and the web-pages with the largest number of comments. This info displays admins the web-pages which stir up the strongest disputes; admins learn also more about users who take active part in discussions and commentation.

The new Insight data are programmatically available through the Insights FQL table or the Graph API. The historical info will not be shown in Insight fields because this data aren’t saved. The lost of some historical data will obviously disappoint those admins who like to have the info of the app or page since the day of their creation. All the admins will be moved to the new version of Insights by the social networking site during the next two months.

Dmitry Oreshko
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