Facebook has bought geo-social service Gowalla

gowalla_logoThe Social network Facebook has bought geo-social service Gowalla, which is considered to be one of the main competitors of Foursquare. CNN Money reported this with the reference to an anonymous source. It is assumed that Gowalla developers will join Facebook staff and will work on the “Timeline” feature, which was announced in September. The deal amount is unknown.

It is noteworthy that the geolocation functionality appeared on Facebook in August 2010 but a year later the service, called “Facebook Places”, was closed.

Gowalla allows users to “mark” places they attend, as well as to create new points. The service was launched in 2007, and subsequently, according to All Things Digital, attracted 11 millions of dollars investments. The newspaper also reports that recently the service was offered for sale.

In February 2011 TechCrunch reported that the service reached a one million users. In Foursquare, in June 2011, was registered about 10 millions of users.

Dmitry Oreshko

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